Standard Life Media Release

Standard Life’s Financial Confidence Index records new 8 year high

Standard Life’s Financial Confidence Index has increased to a new 7.5 year high of 57.9 in December 2015 from the previous high of 57.7 in June 2008. 

 It follows an overall upward trend in consumer financial confidence in the last two and a half years since the index hit an all-time low score of 47.6 in July 2013.

 “Employment levels have improved significantly and the positive Budget will put more money in people’s pay packets,” said Brendan Barr, Head of Marketing, Standard Life. They’re definitely more upbeat  about their prospects which is feeding through in their confidence scores,

 Survey highlights:

  • The least financially confident are 18 to 24 year olds with the lowest score of 52.7.
  • Financial confidence has increased the most for those aged 65+ with a chart-topping average score of 73.5, up 8.2 points since July 2015.
  • Fifty five to sixty four year olds are the second most confident age group with an average score of 60.6 followed by 25 to 34 year olds scoring 60.6. In third place are 25 to 34 year olds with 55.2.
  • Dublin is the most financially confident region with an average score of 60.0, slightly ahead of the Rest of Leinster at 59.9. The least financially confident region is Munster scoring 55.5.  
  • Those with a pension are more financially confident than those without scoring 63.0 vs 52.6
  • Those with a financial adviser are more confident than those without scoring 63.0 vs 53.6
  • Men experienced a greater increase in confidence than women year on year with a score of 61.8 and 54.1 respectively. Men’s confidence scores are up by 8.1 vs an increase of 3 for women in that time.

 “We can also see these higher confidence levels feeding through in our own business with greater demand for investments and pensions right across the board in 2015 and into this year,” said Barr. We expect to see that continue 2016, with a strong domestic economy, a weak euro and a relatively benign interest rate environment anticipated.

 See table below.

Standard Life Financial Confidence Index*

Dec 2015

July 2015

5mth Change

Dec 2014

Year Change

Republic of Ireland Adults 18+

57.9

51.7

6.2

52.4

5.5

Male

61.8

54.9

6.9

53.7

8.1

Female

54.1

48.7

5.4

51.0

3.1

18-24

52.7

47.4

5.3

48.8

3.9

25-34

55.2

52.2

3.0

50.8

4.4

35-44

53.9

47.3

6.6

48.9

5.0

45-54

53.7

46.7

7.0

49.0

4.7

55-64

60.6

53.1

7.5

56.1

4.5

65+

73.5

65.3

8.2

62.9

10.6

Dublin

60.0

52.3

7.7

53.1

6.9

Rest of Leinster

59.5

50.5

9.0

54.4

5.1

Munster

55.5

51.5

4.0

51.9

3.6

Connacht/Ulster

56.0

53.2

2.8

48.9

7.1

Retired

72.9

61.1

11.8

64.1

8.8

Non-retired

55.0

50.0

5.0

50.1

4.9

Working

58.5

53.4

5.1

53.1

5.4

Non-working & Non-retired

48.5

44.0

4.5

44.7

3.8

Have a Pension

63.1

n/a

n/a

60.5

2.6

Do not have a Pension

52.6

n/a

n/a

48.0

4.6

Have Used a Financial Advisor

63.0

n/a

n/a

n/a

n/a

Have Not Used Financial Advisor

53.6

n/a

n/a

n/a

n/a

*The Standard Life Financial Confidence Index is a measure of how financially secure people feel on a scale of 1 to 10. The results are averaged and then converted to show a total score on a percentile basis.

  • The results are based on an online survey commissioned by Standard Life  and conducted  by iReach of 1,000 adults aged 18+ between 17 December, 2015 and 4 January, 2016. 
  • Dublin refers to Dublin city and county. Rest of Leinster refers to Leinster excluding Dublin. Connaught/Ulster refers to Connaught plus Donegal, Cavan and Monaghan.

For information about our business

Aileen Power


 Head of corporate communications

Tel:  (01) 639 7166

Email: aileen_power@standardlife.ie

Brendan Barr


Head of Marketing

Tel: (01) 639 48754

Email: brendan_barr@standardlife.ie

Calls may be monitored and/or recorded to protect both you and us and help with our training. Call charges will vary.

Have a question?

Call us on 01 639 7000


Calls may be monitored and/or recorded to protect both you and us and help with our training. Call charges will vary.