Pension Season 2026 – helping clients prepare for the life they want in retirement
As an adviser, you might have noticed an increase in clients’ awareness of pensions and the need for retirement planning. But have you seen a similar increase in action taken to plan for the retirement they actually want to live?
Our research continues to show that while more people than ever recognise the value of having a pension, many still don't feel prepared for retirement.
As retirement specialists, we believe helping people prepare for retirement means looking beyond finances alone. Through our annual Bringing retirement into focus report, we continue to explore the financial, social and mindset factors that influence how retirement ready people feel, helping advisers have broader and more meaningful conversations with clients.
This Pension Season, we're bringing that thinking to life through a range of initiatives designed to show how retirement planning has a place even in the busiest of lives.
For the life we live
Competing priorities, changing family responsibilities and the demands of everyday life can make it difficult to focus on long-term planning, even when people know they should.
Later this month, we'll launch our new brand campaign, For the life we live. The campaign reflects a simple truth: retirement looks different for everyone, and retirement planning should reflect how people actually live, not outdated assumptions about what retirement should be.
Alongside the campaign, we'll continue to share insights from Bringing retirement into focus, providing advisers with insight and perspectives to support client conversations around retirement readiness and planning.
We'll also be meeting advisers across the country during our retirement roadshows, where we'll explore changing retirement behaviours, discuss current trends and share insights that can help shape client discussions.
What’s coming up?
Throughout the coming months we'll be supporting your client conversations through:
- Our new For the Life We Live consumer campaign
- New insights from Bringing Retirement into Focus
- Adviser roadshows and engagement events
- Thought leadership and content focused on retirement readiness
- Partnerships and media activity designed to encourage greater engagement with retirement planning
By combining insight, adviser engagement and consumer awareness activity, our goal is simple: to help more people move from recognising the importance of retirement planning to taking action towards the future they want.