Understanding vulnerability
Most people will face vulnerability at some point in their lives, and without the appropriate level of care, some could be at risk of harm. You may already work with vulnerable clients who may benefit from additional care and support because of their circumstances. We’re committed to providing you with the resources to help you support their needs, and minimise any risks.
The Central Bank of Ireland, CPC 2025, states “a consumer in vulnerable circumstances, is a natural person whose individual circumstances make that consumer especially susceptible to harm, particularly where a regulated entity is not acting with the appropriate levels of care and “vulnerable circumstances shall be construed accordingly”.
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Resources for advisers
Consumer Protection Code 2025 Health and wellbeing online guideQuick links
Drivers of vulnerability
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Health conditions - Conditions or illnesses that affect the ability to carry out tasks
Life events - Major, unexpected and disruptive life events e.g., divorce or bereavement
Resilience - Low ability to withstand financial and/or emotional shocks
Capabilities - Low knowledge, confidence, or inexperience in financial and other matters
You can find support for these drivers on our guide page.
Support for advisers
Identify vulnerability
Your clients may not recognise themselves as being vulnerable or be willing to share personal information, so it’s often difficult to recognise if a client needs extra support. You’ll be in a unique position to identify these and will pick up on things like:
- making statements such as: my circumstances have changed/my partner used to deal with this/I can’t make a decision/I’ve lost my job/ there’s no other options I can see
- appearing nervous, distressed or anxious/becoming flustered or emotional
- changing the subject or repeatedly asking the same questions/asking for information to be repeated
You might also pick up key indicators through other data sources.
- a change in their financial/accounts history
- the frequency or method of communication has changed – i.e., always telephoned and they’re now emailing?
- any unusual activity on their account, such as unexpected increased withdrawals
Recording vulnerability
Having identified & recorded a vulnerability, sharing this information with the provider, with your client’s agreement, can help safeguard their needs.
When we identify a vulnerable customer our people use ‘TEXAS’ which is a recognised tool that can be used to record information respectfully and compliantly – which we’ve shown below should this be helpful for your own purposes.
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47% of adults surveyed showed one or more characteristics of vulnerability
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One in four adults surveyed have low financial resilience
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Advisers underestimate the number of their vulnerable customers by 12%
How Standard Life can help you and your clients
Our support options are split into different categories:
- We have solutions in place for a wide range of vulnerabilities, e.g., providing documents in large print for those with a sight impairment, a translator for those whose first language is not English or faster payments for those in financial hardship.
- We signpost external services available to your clients to help them access further, specialist support. These include ALONE, Citizen’s Advice Bureau & MABS you can find more details of support services in Ireland
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Consumer Protection
For more information how the Consumer Protection Code protects vulnerable customers go to Central Banks CPC 2025, Regulations 34-37
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Need more information
Connect with us today—we’re ready to help.