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Bringing retirement into focus
As retirement specialists, keeping our finger on the pulse of retirement insight is important to us. Now in its fourth year, Bringing retirement into focus examines the attitudes and experiences of adults across Ireland as they move to and through retirement.
How does generation, gender or geography shape a person’s retirement journey? How are people planning for their futures? How does planning impact a person’s retirement experience? Throughout the year we spoke with over 5,200 people to get answers to these questions and more.
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We’re committed to turning research into action that supports greater confidence, clarity, and connection for people on their journey to and through retirement
Learn how financial advisers can use the voice of the retiree to support conversations with their clients.
We believe retirement isn’t the end of something, it’s the start of your second life
At Standard Life we’ve been working to change the retirement conversation for years. Guided by almost two decades of research, we offer a different perspective – one that sees retirement not as a finish line, but as the start of your second life. It’s not just a financial milestone, but a meaningful new chapter where thoughtful, tailored planning matters most.
That’s why we created Second Life – a platform designed to help people think differently about what comes next. Through Second Life, we continue to develop tools, content, and events that influence better conversations – ones that balance the human and financial side of retirement planning.
Second Life content
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Retirement Chats
Second Life mentors, Sonya Lennon and End of Career Guidance Counsellor Brian Mooney, sit down with retirees to speak about the moments and mindsets that have shaped their journeys.
Connect more with the human side of planning, watch the videos today and share with your clients to spark reflection. -
The Ultimate Guide for Women and Pensions
Women remain far less comfortable talking about money and are less likely to seek financial advice.
Understanding that conversations influence action, we created The Ultimate Guide for Women and Pensions podcast to help demystify pensions and use relatable, entertaining storytelling to influence more women to take action for their financial future. -
Better with age
Better with Age is our advertising campaign aimed at pre-retirees. Grounded in insight, the campaign reframes ageing as a time of opportunity – showing how with expert guidance and planning along the way, things can get better with age.
We run this campaign regularly throughout the year across video, radio, social and print channels with a clear call to action to speak with a financial adviser about second life planning.
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Women and Pensions in the press
Pensions for women: It's never too late to start planning
Two in five women in Ireland are concerned about being able to retire. Jennifer Horgan, Evening Echo, went along to a ‘Women and Pensions’ lunch in Cork to find out more.
Standard Life Retirement Pulse in the press
Almost half feel financially unprepared for retirement
Writes Charlie Weston, Irish Independent, quoting findings from Standard Life’s Retirement Pulse.
Standard Life Retirement Pulse press release
Ready to retire? It doesn’t look like it
New surveys highlight the anxiety and unpreparedness for those nearing the end of their working life writes John Hearne, Irish Examiner.
Standard Life Retirement Pulse press release
September 2024
2 in 5 (43%) of Irish adults feel unprepared for retirement, according to Standard Life's Retirement Pulse.
Women and Pensions in the press
Pensions for women: It's never too late to start planning
Two in five women in Ireland are concerned about being able to retire. Jennifer Horgan, Evening Echo, went along to a ‘Women and Pensions’ lunch in Cork to find out more.
Standard Life Retirement Pulse in the press
Almost half feel financially unprepared for retirement
Writes Charlie Weston, Irish Independent, quoting findings from Standard Life’s Retirement Pulse.
Standard Life Retirement Pulse press release
Ready to retire? It doesn’t look like it
New surveys highlight the anxiety and unpreparedness for those nearing the end of their working life writes John Hearne, Irish Examiner.
Standard Life Retirement Pulse press release
September 2024
2 in 5 (43%) of Irish adults feel unprepared for retirement, according to Standard Life's Retirement Pulse.
Hear from our experts
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Learn more about Women and Pensions
Explore the latest insights, recommendations and tools to better support women with planning.
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Read insight and opinion pieces from our experts
Our experts share their reflections on the research and how to use it.